Environment & Sustainability
Main Impact Area
True Pigments creates colors for a cleaner world. Our proprietary technology turns pollution from historic coal mining into vibrant pigments for use in paint and other products. The more we succeed, the cleaner our streams become.
True Pigments is a social enterprise, equally motivated to generate profit that will be used to advance the mission and values of Rural Action, create socio-economic opportunities for the local community, and to clean and restore Sunday Creek in Appalachian Ohio, allowing life to return to seven miles of stream. True Pigments is committed to turning the environmental destruction of yesterday’s extractive industries into a vibrant, regenerative environment and economy for the future. We’re creating colors for a cleaner world.
Business to Business (B2B)
Business to Consumer (B2C)